I had several reasons for bidding on this auction. I collected William Targ, I had most of the books Targ wrote. And I wanted issues of the periodical that he edited and published. I was particularly interested in acquiring the third issue on the left. I had seen that portrait of the man wearing a hat before. It adorned the front cover of a pamphlet that William Targ pirated in 1936. The title of the pamphlet was Those Who Write Them, And Those Who Collect Them. Willliam Saroyan was the author. Targ paid Saroyan ten dollars to write the article.
Targ recalled the incident in his autobiography, Indecent Pleasures: The Life and Colorful Times of William Targ. He was in the printshop checking the proofs of the July 1936 issue of The Book Collector's Journal when he decided to print fifty copies of Saroyan's article as a pamphlet and sell them for a dollar apiece. They sold like hotcakes. Targ ran into Saroyan in the lobby of the Algonquin Hotel in the early 1970s and said to Saroyan, "You don't remember me...." Saroyan responded with a leer, "Sure. You're Bill Targ; you pirated my stuff. I hear it's a collector's item." Targ then tells his readers that he'd seen the pamphlet listed for $50. That was in 1978 when Targ's biography was published. Fast forward to December 4, 2003. Those Who Write Them, and Those Who Collect Them was listed for not less than $300 on the web! If the pamphlet was worth $300, what was its first printing in The Book Collector's Journal worth?
Fast forward to 2011. In the 2011 fourth edition of their book, Collected Books: The Guide to Identification and Values, Allen and Patricia Ahearn identify two different printings of the pamphlet. It was first printed in pale green wraps in a limited edition of 50 copies and valued at $400. It was later reprinted in rose colored wrappers with the same limitation statement and valued at $100. Currently there are two copies listed on the web, both in pink wrappers; one for $385 and the other for $195. I do wonder, however, if Targ limited himself to printing only 50 copies of the pink or rose colored edition. Worldcat lists 31 copies of the pamphlet out of 100 copies printed. WorldCat lists 15 listings of the journal out of 5,000 copies distributed.
Let's return to December 2003! A memorable auction it was! There was a William Saroyan collector, an Aleister Crowley collector (two of the issues contained an article about Crowley), and a William Targ Collector (me). I wrote about it when the auction was over on Dec 11, 2003 and posted it to the rec.collecting.books newsgroup:
THE BATTLE OF THOSE WHO COLLECT THEM
On Dec 04, an ebay seller put eight issues of The Book Collector's
Journal up for auction. William Targ began publishing this monthly
periodical in 1936 when he was still a bookseller in Chicago.
The auction wasn't even an hour old before the first bid was made. The
very next day, an Aleister Crowley collector made his first bid, bidding
a maximum of $35 and taking the lead. The seller had noted that there
was an article on Aleister Crowley in one of the issues.
On Dec 08 at 09:22:15 PST, the Aleister Crowley collector increased his
maximum bid to $78. He still had the lead at $23.27. There was no
further bidding until the day the auction ended.
On Dec 11 at 10:03:57 PST, the Aleister Crowley collector increased his
maximum bid to $101.
On Dec 11 at 15:10:13 PST, A William Saroyan collector bid $75. The
Crowley collector was still in the lead. The seller had noted that
William Saroyan contributed two articles to these issues.
On Dec 11 at 15:10:49 PST, the William Saroyan collector bid $100. The
Crowley collector was still in the lead, but only for a few more
On Dec 11 at 15:13:34, the William Saroyan took the lead with a maximum
bid of $107.
With less than five minutes left in the auction, the bidding stood at
$103. I had my snipe bid already set up, but I was beginning to have
doubts. How high did the William Saroyan collector bid? Should I
increase my maximum bid? Will the Aleister Crowley collector bid again?
I reviewed in my mind why I wanted these eight issues of The Book
Collector's Journal. William Targ published it. I collect William Targ.
There were no copies of the Journal listed on the web. They weren't even
listed at the LOC.
I had another reason for wanting one particular issue of this
periodical. Although the seller did not mention it, one of William
Saroyan's articles was Those Who Write Them and Those Who Collect Them.
William Targ made some extra money on this article, publishing fifty
pamphlets without Saroyan's permission. I have one of those fifty
copies. The minimum listing on the web for the unauthorized publication
If one squinted at a photo in the seller's description, one can make out
the title on one of the periodicals: Those Who Write Them and Those Who
Collect Them. With less than three minutes to go in the auction, I was
hoping nobody squinted.
With less than two minutes to go in the auction, I prepared to pick up
the pizzas my wife had ordered for dinner. I took my flip flops off, put
my socks and shoes back on, made sure I had enough money in my wallet
for the pizza, and then, instead of jumping in my truck, I hurried back
to my library to check the outcome of the auction! To hell with the
On Dec 11 at 15:49:27 PST, with only eight seconds to go in the auction,
Auction Stealer made my snipe bid.
I won the eight issues of The Book Collector's Journal for$109.50!
The Aleister Crowley collector contacted me after the auction was over, introduced himself, and asked if I could make a photocopy of the Crowley article and send it to him. His name was Clive Harper, He was the Honorable Secretary of the Fine Madness Society, and he lived in High Wycombe, Buckinghamshire, about 33 miles west of London. I later learned that the Fine Madness Society was "founded for the provision of relief to those unfortunate individuals with an incurable attraction to the first editions of Aleister Crowley." I made a photocopy of the article, sent it to Clive, and returned to savoring my own victory.
One good turn deserves another!
Not too long after our bidding war, Clive Harper sent me the first of four Solstice Card Awards. These awards were silly cards highlighting catalogue or auction listings that caught Clive's attention.
Clive Harper also sent me an inscribed copy of his book, Revised Notes Towards a Bibliography of Austin Osman Spare, another author he collected, along with the Son of Supplement to the Second Edition of the Revised Version of Notes Towards a Bibliography of Austin Osman Spare.
Here is one of the two Solstice Card Awards Clive sent for years prior to 2003:
The Second Solstice Card Award is actually a two-fer! It was awarded over fifteen years ago to a California bookseller who is still quite prominent in the book world.
I received another surprise from Clive Harper in June 2004: a copy of the article about Crowley that the Fine Madness Society reprinted from the photocopy I sent Clive. No. 2 of 49 copies printed!
Clive sent me another Solstice Card Award in 2009, along with a postcard:
Back to Targ and The Book Collector's Journal. On ebay last month, I acquired the first nine issues of The Book Collector's Journal. These copies are not in as good condition as the copies I acquired in 2003; the edges are flaking and the paper is splitting along the creases. I now lack only the January 1937 issue, Vol II, No. 1, to have a complete run of the periodical.
And I now have two copies of the July 1936 issue!