One day, in the waning months of 1945, Laurence R. Carton, Princeton '07, visited Julian P. Boyd, Librarian of Princeton University. In his hands, Carton held a copy of the following periodical:
Carton was so impressed with Lawrence C. Wroth's essay, "The Chief End of Book Madness," that he wanted Princeton to reprint it for all the Friends of the Princeton Library.
Lawrence C. Wroth was no stranger to Julian P. Boyd. They both served as consultants to the Library of Congress, along with Randolph G. Adams, Clarence S. Brigham, Bella de Costa Greene, Frank J. Hogan, Wilmarth S. Lewis, Lessing S. Rosenwald, and Thomas W. Streeter, just to name a few.
Wroth, Librarian of the John Carter Brown Library at Brown University, was the Library of Congress Consultant for the Acquisition of Rare Books. And his essay, "The Chief End of Book Madness," was not his first essay that was published in The Library of Congress Quarterly Journal of Current Acquisitions.
Archibald MacLeish, Librarian of Congress, refers to another essay by Wroth, "Toward a Rare Book Policy in the Library of Congress," in his Annual Report of the Librarian of Congress For the Fiscal Year ended June 30, 1944:
. . . a most compelling rationalization of the function and scope of a rare book collection to serve as the basis for a declaration of policy in that field. This document, originally submitted as a memorandum, was later published in the first number of The Library of Congress Quarterly Journal of Current Acquisitions.Chauncey Brewster Tinker, Keeper of Rare Books, Yale University, at an event honoring Wroth and other librarians, called Wroth "the connecting link between the mad collector and the sane librarian." And Tinker referred to Wroth's essay, "The Chief End of Book Madness:"
The very title of his fine essay, The Chief End of Book Madness, is indicative of the service he renders, for it implies that the book-collector has an end and aim. Of that end and aim, the libraries of the country are the beneficiaries.
Wroth's essay presented a persuasive argument on why a book collector should donate his collection to a library rather than sell it at auction. And Laurence R. Carton knew that Princeton would benefit if it printed copies of "The Chief End of Book Madness" for all the Friends of the Princeton Library. Moreover, Carton practiced what he preached: a number of books in the Princeton Library had this bookplate pasted on their endpapers:
Julian P. Boyd thought Carton's suggestion to be a grand idea, and quickly obtained permission from both Wroth and the Library of Congress to reprint the essay. Several librarians in the local area got wind of Princeton's plan and wanted in on the project. Realizing he had a good thing going, Boyd notified librarians around the country, and soon, thirty librarians ordered more than eleven thousand copies of The Chief End of Book Madness.
The copies of the essay that were printed for The Friends of the Princeton Library were dispatched in time for the holidays in 1945. And accompanying the copy of the essay was a greeting card which told the story, in Boyd's own words, of "The Second Beginning of The Chief End of Book Madness."
For best viewing, here's a PDF File of the Greeting Card
The Chief End of Book Madness.
Postscript: It was pure serendipity that both The Chief End of Book Madness and the Princeton Greeting Card were reunited in The Last Book Sale Care Package.